DOMAIN NAMING TIPS

Most business owners will eventually have to decide on the best trademark for their business. This process requires an excessive amount of planning. The business name can be used as the company’s domain name. The domain name will further identify your company on the web and should be the best name to represent your company. The name should be located on the web and should be the best representation for your company. Here are a few tips:

• Protect your brand by purchasing various domain names that are similar to yours. This would stop your competitors from registering and later protecting various versions of your business name.
• Determine the keywords that best fit your goods and services. Register keywords that are similar to your business.
• Use a short domain name.
• Do not use slang or words that are difficult to type.
• Include your city or town in your domain name. This tip might not apply to all businesses.
• Using numbers or symbols might be confusing and hard to type. This would make it harder to find your business on Google.